Creating better experiences
I am a seasoned User Experience Design Strategist with over 10 years of experience across ecommerce, healthcare, banking, media and technology, and manufacturing industries. Committed to creating intuitive, user-centered solutions, with a strong focus on strategy, user research and data analytics to ensure designs meet business requirements and address diverse user needs.
My work centers on conducting heuristic evaluations, competitive analysis, user research, creating detailed user journeys and flows to deliver experiences that are both functional and delightful. I have a proven track record of leading design sprints and facilitating cross-functional collaboration with developers and stakeholders, effectively bridging the gap between strategic vision and technical execution. My goal is to consistently create innovative designs that improve engagement, usability, and measurable business outcomes, while ensuring accessibility for everyone.
PORTFOLIO
Creating exceptional experiences for diverse industries while redefining how the world integrates technology into daily life.
Kaiser Permanente
At Kaiser, a nonprofit healthcare provider and insurer, I strategically partnered with cross-functional teams—including product, marketing, design, accessibility, and development—to add personalization to the authenticated homepage and successfully migrate an external website into the existing platform. By creating page templates and reusable AEM components, I improved site consistency and operational efficiency. Combining innovation, practicality, and business requirements, I delivered impactful results that personalized the authenticated dashboard, creating a more seamless and cohesive experience for users.
Rexel
Rexel is a global leader in electrical distribution, providing innovative solutions and services to power progress across industries. With a strong focus on delivering value through cutting-edge technology, efficient systems, and customer-focused services, Rexel enables businesses and professionals worldwide to meet their electrical needs with reliability and precision.
UX contributions
Each project I’ve worked on had its own unique set of requirements, shaped by factors like time constraints, technical feasibility, and specific needs of the stakeholders. With this in mind, my approach has always been adaptable, ensuring that I tailor my solutions to best fit the goals and challenges of each project. Below, I’ve highlighted some the UX techniques I’ve used over the years across various roles, demonstrating my ability to navigate different environments and deliver impactful results. Whether working within tight deadlines, collaborating across cross-functional teams, or designing for diverse user bases, each project has helped me grow as a strategic thinker and designer.
Embracing AI and evolving my UX skillset
In the ever-evolving field of UX, continuous learning is essential to staying ahead. As AI becomes an increasingly powerful tool in design, I am actively expanding my skill set to integrate AI-driven solutions into my UX process. Embracing AI not only enhances efficiency and innovation but also opens new possibilities for creating more intuitive and personalized user experiences.
Jamie In numbers
10+
YEARS OF EXPERIENCE
100+
SUCCESSFUL RELEASES
10+
SATISFIED CLIENTS
5
INDUSTRY FIELDS SERVED